By Eric Tyler, New America Foundation
In a new vodcast, representatives from Kenya Post Office Savings Bank(KPOSB) share their experiences and insights from the recent launchof their YouthSave product. Lucas Muraguri, a marking officer with KPOSB, first discusses how insights gained from market research and piloting helped inform the product launch. He stresses that a key objective of the bank is to inculcate a long-term savings behavior among the new youth clients. “The youth will not only have savings in terms of money in the account, but their behavior, the way they carry out their lives, and the way they do things will have have been changed.”
By Alejandra Montes Saenz & Courtney James, Save The Children
To help support the YouthSave project, the Colombian pop group Wamba teamed up with Save the Children in Colombia to write the “Savings Song”, which encourages youth to save to achieve their goals and dreams. During events to promote YouthSave’s financial education workshops in schools, Wamba performs the savings song and teaches the students a choreographed dance routine that helps them learn the song by heart. So far, the song and events have been a great way to motivate youth and get them to start thinking about the importance of saving. In fact, facilitators returning to schools to conduct workshops have often been welcomed by the familiar tune of students singing the Savings Song – evidence of how much they have internalized the lyrics. To hear the song and see what goals Colombian youth hope to achieve through their savings, watch the video here.
By Katie Stalter, CSD
YouthSave researchers had a unique opportunity this August. They had the chance to meet project participants, and hear firsthand how their work is making a difference for youth in Nepal.
On the last day of the YouthSave Learning and Exchange Event held in August, conference attendees took a field trip to two Nepalese schools. There, children were participating in a YouthSave financial education workshop and making deposits into their saving accounts. The visitors not only observed the activities, but also participated in a question-and-answer session with the students. Direct interactions with the youth are tremendously valuable to researchers, because they provide a precious opportunity to see youth in action, listen to what they have to say and understand their perspectives.
Press Release: Nueva investigación de Save the Children demuestra que los adolescentes de países pobres quieren ahorrar más dinero
WESTPORT, Connecticut. (3 de septiembre de 2012) – Según un nuevo estudio de Save the Children publicado recientemente, los jóvenes de los países pobres quieren ahorrar mayores cantidades de dinero a largo plazo y en lugares seguros para pagar sus estudios o crear pequeñas empresas, lo cual puede ayudarles a alcanzar mejores oportunidades.