Analyzing the Business Case for Youth Savings

Tanaya Kilara, CGAP
Barbara Magnoni, President of EA Consultants
Monday, July 21, 2014

Youth under the age of 25 represent almost half of the world’s population today. For financial institutions, they are undoubtedly the clients of tomorrow. Yet many financial institutions steer clear from viewing youth as customers because it is difficult to serve them in a profitable manner. Marketing to these individuals is expensive, young customers generally operate in very small monetary amounts, and parents are their most significant influencers. Instead, financial institutions tend to focus on the more lucrative adult population and the short-term gains that come with that market.

Youth Financial Inclusion: Reframing the Work for a Wider Audience

Scarlett Aldebot-Green, New America Foundation
Thursday, July 17, 2014

“We [need to] make the conscious decision to be on a different trajectory and to never, ever talk about young people as a problem, as a threat, as a vulnerability. The only way that young people would ever fit into any of those categories is if we haven’t done the groundwork to allow them to realize their full potential. And I realize that to some of you in the crowd that sounds like semantics and a whole vocabulary lesson but it’s not. I mean it really has to be about a complete reframing and re-pivoting of how we understand potential and what our responsibility is to unlock that potential for our future—not their future, our future.”

--Suzanne Ehlers, President and CEO, Population Action International, Inaugural Co-Lead, FP2020 Rights and Empowerment Working Group

 

“Banking on Girls: From Piggy Banks to Savings Accounts”- Should girls be considered a separate segment when designing youth savings programs?

Christina Williams, Save the Children
Wednesday, July 9, 2014

Is it more difficult to financially include girls?  Data from some programs seeking to increase girls’ participation in formal savings seems to suggest it might be.1

The Past and Future of YouthSavers in Nepal

Rani Deshpande, Save the Children
Tuesday, June 24, 2014

In his own words, 13-year-old Pramod Tamang, a YouthSave participant, tells of changes to his behavior and outlook that led him back into the classroom. 

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