Marking the release of Half the Sky: The Game, New America's Jamie Zimmerman and Greta Byrum discuss the potential for social cause gaming and mobile games to raise awareness and spur behavior change toward girls' and women's social and economic empowerment.
By Eric Tyler, New America Foundation
In a new vodcast, representatives from Kenya Post Office Savings Bank(KPOSB) share their experiences and insights from the recent launchof their YouthSave product. Lucas Muraguri, a marking officer with KPOSB, first discusses how insights gained from market research and piloting helped inform the product launch. He stresses that a key objective of the bank is to inculcate a long-term savings behavior among the new youth clients. “The youth will not only have savings in terms of money in the account, but their behavior, the way they carry out their lives, and the way they do things will have have been changed.”
By Nicole Tosh, New America Foundation
At the recent YouthSave event, Youth and Their Money, Rani Deshpande, Director of YouthSave at Save the Children, and Ruth Dueck-Mbeba, Program Manager at MasterCard Foundation sat down with New America Program Associate, Vishnu Sridharan, to discuss the business case for youth savings, the priorities of the MasterCard Foundation in microsavings and youth savings, and how youth manage their money.