Nepal
Blog Post: A simple solution for complex needs: How BoK used pilot findings to focus on what really matters
Image courtesy of Save the Children
By Rani Deshpande, Save the Children
Measure twice, cut once
YouthSave’s bank partners began creating their youth savings accounts in 2010, with extensive market research that obtained firsthand information about the savings habits, needs, and preferences of young people. But using these data to design the savings accounts was not enough; the resulting product prototypes still had to be “road-tested” in order to confirm that we had correctly a) interpreted the market research, b) translated it into product designs that met youths’ needs, and c) put in place the right marketing, back-office and sales systems, policies, and delivery channels. In three countries – Ghana, Kenya and Nepal – YouthSave’s bank partners did this through time-bound pilots in a limited number of branches. These pilots yielded valuable lessons that ensured the products’ success when they finally rolled out network-wide in 2012.
Blog Post: Getting to know you(th): How piloting allowed HFC Bank to sharpen its value proposition for young people
By Corrinne Ngurukie, Save the Children
Measure twice, cut once
YouthSave’s bank partners began creating their youth savings accounts in 2010, with extensive market research that obtained firsthand information about the savings habits, needs, and preferences of young people. But using these data to design the savings accounts was not enough; the resulting product prototypes still had to be “road-tested” in order to confirm that we had correctly a) interpreted the market research, b) translated it into product designs that met youths’ needs, and c) put in place the right marketing, back-office and sales systems, policies, and delivery channels. In three countries – Ghana, Kenya and Nepal – YouthSave’s bank partners did this through time-bound pilots in a limited number of branches. These pilots yielded valuable lessons that ensured the products’ success when they finally rolled out network-wide in 2012.
Blog Post: Latest Quarterly YouthSave Newsletter is Out!
We are pleased to announce that the YouthSave project has just released its latest quarterly newsletter highlighting recent blog posts, reports, speaking engagements, upcoming events, and other relevant information from YouthSave consortium members and our partners over the last three months. To access this quarter’s newsletter click here.
Highlights from the Newsletter:
YouthSave has been making the rounds and sharing insights, updates and lessons learned with others in the field. Here are a list of recent events and speaking engagements that we have participated in:
Blog Post: Voices of Four YouthSave Account Holders Highlighted in USA Today Supplement
By Eric Tyler, New America Foundation
Over the holidays, in an independent supplement to USA Today, the voices of four YouthSave account holders came to the forefront. The special edition was focused on “Investing in Asia”, and the YouthSave participants’ insights were highlighted in a questionnaire. In the piece, two girls and two boys aged 12 to 15 living in Nepal revealed meaningful financial aspirations and captured how saving was important to achieving these goals.
